Nobuhiro Sato was born in Kanagawa, Japan in 1977. After graduating from BA course of architecture at KYOTO SEIKA UNIVERSITY, he entered a 3D modeling company which dealt with event displays, amusement park decorations, and so on. In 2002, he established a company named Pull + PUSH PRODUCTS. Based in Kyoto, the company rolled out collections which adopted mass-consumed materials (e.g. mortar, polyethylene) to handcrafts. He carefully hand-crafts goods while whishing people to enjoy unique textures and the aging process of materials and to touch the goods themselves.