The creative unit was established by Hirokazu Kobayashi and Haruna Yamada. They produce creative “SPREAD” designs by incorporating and going beyond various memories. Since 2005, they have released “Life Stripe”, a design comprising 21 colored stripes expressing the memory of everyday life. Their collections have been displayed both at home and abroad, including the “Live Colorfully!” exhibition at Spiral Garden in Aoyama 2012, Fuorisalone in Milan 2012 & 2013, and so on. Their work also includes VI & packages for “Ogiwara meat shop” in Kamakura, a CD jacket of “the theory of relativity / the right theory of relativity”, stole brand “ITO”, “Tsubame Sanjo factory festival”, advertisements for CLINIQUE, SP tool, etc. Their creations encompass graphics for products and they take pride in their color expression. Their main award wins include the Good Design Award, Red Dot Design Award (Germany), D&AD prize (UK), pentawards (Belgium), Asia design award (Hong Kong), and the Grand prize of Japan Package design.