The “15.0% Ice Cream Spoon,” designed by Naoki Terada, has recently been registered as a three-dimensional trademark.

The “15.0% Ice Cream Spoon” is a pioneering product in the category of ice cream spoons that utilizes aluminum’s excellent thermal conductivity to soften hard ice cream using the body heat transferred from the hand, making it easier to eat. Since its launch in 2011, the product has been recognized for its innovative shape and functionality. It is carried by numerous stores and catalogs and has been widely adopted by corporate clients, achieving cumulative sales of over 400,000 units in the series.
The brand name “15.0%” derives from Japan’s ingredient standards, which require ice cream to contain at least 15.0% milk solids. As a brand that has continued to operate independently from Lemnos, it has gained recognition and become beloved by many customers through its distinctive product shape, as well as its packaging and in-store displays.

With this three-dimensional trademark registration, we will continue to deliver products that combine originality and functionality while cherishing the brand value we have cultivated over the years.


[ About 15.0% ]
For all you ice cream lovers out there!
“15.0%” is launched for those ice cream lovers to fall even more in love with the ice cream.
Brand direction and design are by architect and designer Naoki Terada, while the logo and packaging design are by AWATSUJI design.
For more details about the products, please visit the “15.0%” special website below.

15.0% Official site
https://www.15percent.jp/