Graduated from the Industrial Design course, Department of Design, Tokyo University of the Arts. After working for TOTO Ltd, she established NORIKO HASHIDA DESIGN in 2008. In 2009, she became a professor at the Department of Design Engineering, Shibaura Institute of Technology. She designed household goods, furniture, and equipment with “emotional” as their theme. She also researches design using Kansei Engineering, as described in her book “Emotional Design in Practice” published in 2020. Jury member for the Good Design Award and Kids Design Award.
Awards: Good Design Award, iF Design Award, Red Dot Design Award, JIDA selection, and many others.